Dynamic SEO professional with a proven track record of increasing customer engagement, enhancing online visibility, and driving measurable business growth through innovative SEO and digital marketing strategies. Expertise in leading cross-functional teams, implementing data-driven SEO techniques, and executing full-scale SEO campaigns. Adept at leveraging SEO tools and analytics to inform decision-making, optimize website performance, and achieve long-term success.
Spearheaded SEO strategy development and execution across multiple platforms, ensuring alignment with the latest trends, best practices, and compliance standards.
Collaborate with cross-functional teams, including data scientists, to design and implement SEO initiatives that drive organic search growth and increase site visibility.
Lead SEO consultations across the organization, advising on optimization tactics, keyword research, link building, and website performance improvements.
Define KPIs and track success metrics to evaluate organic search performance, producing data-driven reports that inform long-term strategic decisions.
Conduct regular audits to assess site structure, internal linking, crawlability, and indexation to improve overall SEO health and user experience.
Optimize content and metadata while avoiding black-hat SEO techniques, ensuring compliance with industry standards and maximizing long-term site value.
Managed day-to-day SEO operations, overseeing project management, QA processes, campaign execution, and performance reporting.
Provided advanced SEO support across multiple websites, focusing on content optimization, metadata enhancements, and schema markup to boost organic rankings.
Delivered professional presentations and insights to clients, demonstrating campaign performance and recommending strategic adjustments.
Collaborated with marketing teams to stay ahead of industry trends and continually refine SEO tactics, keeping clients competitive in search rankings.
February 2018 – November 2019 | Burlington, VT
Executed comprehensive SEO strategies to enhance the digital visibility of local businesses across diverse industries.
Conducted thorough keyword research to identify opportunities for organic growth, implementing on-site and off-site optimization strategies.
Performed technical SEO audits and provided actionable recommendations to improve website performance, indexing, and search engine rankings.
Monitored and evaluated search performance across major search engines, refining strategies to ensure continued ranking improvements.
Managed nightly financial audits and end-of-day procedures using Property Management Software (PMS).
Posted room charges, taxes, and additional guest transactions to accounts.
Reconciled daily cash, credit card, and check transactions.
Tracked and reported key metrics: room revenue, occupancy rates, and operational stats.
Verified and balanced guest accounts, master accounts, and all postings.
Monitored promotional programs, discounts, and coupons.
Prepared detailed financial summaries and reports for management.
Provided exceptional customer service during check-in and check-out processes.
Delivered personalized customer service by identifying shopper needs and providing tailored recommendations.
Achieved personal sales and Star Rewards goals while maintaining a professional and enthusiastic attitude.
Handled returns and exchanges professionally, ensuring customer satisfaction.
Maintained fitting rooms, restocked merchandise, and supported floor presentation standards.
Learned and used Macy’s systems for sales support and POS procedures.
Stayed informed on product knowledge and promotional events.
Adhered to inventory control, loss prevention, and compliance standards.
Supported a residential community of 35 students within a larger population of 525.
Organized and led educational programs on community building, diversity, wellness, and personal development.
Fostered a safe, inclusive, and respectful living environment.
Responded to student needs through individual and group support.
SEO Strategy & Execution
Keyword Research & Analysis
Technical SEO Audits
Content Optimization
Data-Driven Decision Making
Performance Analytics & Reporting
Google Analytics, SEMrush, Majestic, Screaming Frog
Google Search Console, Moz Local, Bright Local